It’s no secret that white collar workers are increasingly turning to LinkedIn for their job searches, but what about blue collar industries?
Basically, LinkedIn has become an indispensable tool for managing one’s professional social network, learning new skills, finding job opportunities, and getting noticed by hiring employers. Everyone should be on LinkedIn, if only to prepare the way for the future.
While today it may not be essential for trades workers (blue collar professionals) to have a LinkedIn profile, it doesn’t hurt and could definitely help. There are free accounts, so it’s cheaper than joining a professional association. And it’s easier and more convenient than going to a job fair, even though it may expose you to similar recruiters. So whether you’re blue collar or white collar, go for it!
LinkedIn hasn’t tried to focus on the market for blue collar workers, but that’s starting to change. As LinkedIn expands in India, they are focusing on the blue collar workers. The company cofounder Allen Blue says:
Our vision is to create economic opportunity for every member of the global workforce. LinkedIn has traditionally focused on white-collar jobs. As we grow in India, we are working towards bringing the massive blue-collar segment onto the platform and expanding our current offerings. Our new initiative with IL&FS Skills helps upskill the blue-collar workers and improve their employability, narrowing the gap between supply and demand of talent.
Blue also says that they are targeting students and hospitality workers first, and will be extending to other Indian sectors later. What’s more, they’re learning from their work in India to gain lessons for serving blue collar workers around the globe.