By now it’s old news that what you say about yourself online and what others say about you can impact whether or not you get a job offer. Recent research has confirmed that 70% of employers in the US have rejected applicants based on information they found online (i.e., a person’s online reputation).
So what do you do if you’re afraid that your online identity isn’t helpful? A proactive campaign to clean up and enhance your online identity is a worthwhile investment of your time and energy. (And if you’re uncertain how to best proceed, a good investment in money to hire a career marketing company like Writing Wolf to assist in your personal branding online.)
Some positive steps include (1) assessing your online identity, (2) removing and requesting removal of potentially damaging materials, (3) using search engine optimization (SEO) and highly effective online profiles on social networking websites and sometimes blogs to enhance the positive information, and (4) continual monitoring of changes in your online reputation for potential headaches.